AMACO Brent
Our Story
So often when someone has a vision with risks seeming to outweigh a positive outcome, perseverance and dedication are the fuel that keeps them focused on a dream. In the case of the American Art Clay Company, Inc., more commonly referred to as Amaco, a bit of craziness, passion, and dedication have served us well. AMACO continues to be a leader and innovator for ceramics in the areas of art, technology, and education.
Our History
Not many companies can say that they’ve been in business for 100 years and counting–and almost anyone would agree that such longevity is a pretty remarkable event. American Art Clay Company, Inc. (AMACO) is proud to claim this distinction, celebrating with a new building, new products, and an optimistic outlook for the next 100 years. In 2004, AMACO moved to new facilities with 50% more space than their former building. It was no small task to move a company of this size… it took 120 trailers to transport inventory, furniture, and equipment from the old building to their new location.
Making the first American modeling clay
Publishing first Lesson Plans for art teachers
Operating a fine art deco production pottery
Making the first electric kiln for school and studio use
Becoming a founding member of ACMI
Making the first electric potter's wheel
Begins workshop series for teachers, John Herron School of Art
Introducing the first lead free glaze to the industry
Launches first traveling workshop nationwide
Operating an exotic zoo for school tours
Launching Rub ‘n Buff®—the ‘Original’ wax metallic finish
Establishing the first glaze labeling safety practices with ACMI
Buying Brent® Potters Wheels & Equipment
Acquires Reward Glazes and introduces Velvet Underglazes
Developing the first adaptable potter’s wheel for the physically challenged
Acquires Friendly Plastic which becomes a huge craft craze
Moves headquarters to new facility after 75 years near the Indianapolis Motor Speedway
AMACO/Brent Contemporary Clay Gallery opens
Manufacturing Brent® products with recycled materials
