AMACO Brent Product Updates
We’re committed to keeping you informed about important updates to our products, packaging, and related information. This page serves as a central place to share the latest changes, answer common questions, and provide any details you may need. Check back here for the most up-to-date product information and updates from AMACO.
Label Updates & The Use of Temporary Labels - August/ September 2026
First, we wanted to say thank you to all our customers for your patience and understanding as we work through all our label updates. We truly appreciate all of you!
We are updating certain product labels and may temporarily use alternative labels to help ensure products continue to ship to your local distributor without interruption. Please note that the information on these temporary labels is the same as on our standard product labels, except that there will be no glaze tile image on them.
These temporary labels are part of our ongoing efforts to maintain accurate product information while ensuring a smooth and timely delivery of your AMACO products.
Along with redacted labels, some pint-sized products may feature the generic label stock we normally use for gallon products. Those labels would look like this:
We will also use white-stock labels to ensure timely product delivery as we work through our edits. Those labels will look like this:
The AMACO Marketing graphic designers are hard at work updating all our label artwork while we use these temporary labels. We appreciate all of your patience and understanding, and truly could not be AMACO without all of our customers.
As a reminder, nothing has changed in the formulation of our products. We are making this change to comply with state labeling regulations. If you have any questions, comments, or concerns, please do not hesitate to contact our customer support team at customercare@amaco.com.
Packaging Update - July 2026
We're sharing an update on our product labels, and thank you for your patience throughout this process. AMACO products with updated labels that include redacted information are now shipping.
We made these redactions as a precaution while we review California labeling requirements and improve the clarity of the information we present to our customers. Our team is actively working on future label updates to make product information easier to understand and more helpful for the end user. We appreciate your grace and understanding as we work through these improvements.
Most importantly, the redactions on our labels do not indicate any changes to our product formulations. The products inside remain the same trusted formulas you know and rely on. These updates are limited to the information displayed on the label and do not reflect any changes to product performance, quality, or safety. Thank you for your continued support and patience as we work to provide the clearest, most accurate labeling possible. Thank you for using AMACO products!!
Packaging Update - June 2026
You may notice some markings on our labeling. These are temporary as we transition to new labeling to ensure compliance with California labeling law. The new labeling does NOT mean anything has changed in the formulation of our products, nor does it mean our products are unsafe for use. We are making this change to minimize frivolous lawsuits.
California has very broad chemical warning and advertising laws that allow a plaintiff to file failure-to-warn and false-advertising lawsuits and recover penalties and attorneys’ fees, even if the product is safe to use and no one was injured. Given that many companies targeted with these lawsuits pass the cost of six-figure litigation settlements on to customers, we have decided to revise our labeling now to avoid this possibility and keep our focus on our customers. We have offered quality products to our customers for decades and are grateful to them for their trust in us. Our products are regularly tested and evaluated for their safety.
Since 1940, AMACO products have been certified by the Art & Creative Materials Institute, which requires our products to be evaluated for safety by board-certified toxicologists using ASTM test methods. You will see that our labels carry two seals.
The Approved Product “AP” seal.
This signifies the product is safe for all ages when used as intended.
The Cautionary Label “CL” seal.
This advises that the glaze product contains soluble copper, which, if ingested in sufficient quantities, can irritate the stomach lining.
In addition, all AMACO glazes and underglazes are tested for lead and cadmium in compliance with industry-standard ASTM test methods C927/C738, and they also meet the FDA’s guidelines for dinnerware safety.
Finally, AMACO products continue to be labeled in accordance with the Federal standards of the “Labeling of Hazardous Art Materials Act” (LHAMA). In fact, the Art & Creative Materials Institute’s certification program served as the framework for developing the Federal standards.